Market Assessment

This process involves gathering and analyzing information about the target market, including its economic, political, cultural, and regulatory environment, as well as its consumer preferences, market trends, and competitive landscape.

Turnkey will interview key influencers in the market and this can be done in conjunction with the client in situ or by conference.

Entry Strategy

This may involve identifying potential partners or acquisition targets, developing a marketing and branding strategy, and establishing a distribution network or supply chain.

Throughout the entry strategy development process, it is important to remain flexible and adaptable, as market conditions can change rapidly. By working closely with experienced consultants who have a deep understanding of the African market we can develop a sound entry strategy.

Marketing & Comms

Adapting strong brands with messaging that resonates with African consumers is critical for success in the African market. We can help develop and refine messaging, ensuring that it is appropriate and speaks to the needs and preferences of African consumers. As more and more consumers go online to research products and make purchases. Consultants can help clients to develop and execute effective ‘ground-up’ digital marketing strategies social media marketing, and email marketing

Business Development

We can facilitate or provide local representation for clients, including setting up local offices, hiring local staff, and managing day-to-day operations. Our consultants can attend in person, especially in the early stages, assisting with negotiation and deal-making including contract drafting, due diligence, and valuation.

Overall in-person services can be especially valuable for building relationships